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Marketing Executive

Job Summary 

The Product Marketing Executive is responsible for the product communication internally to enable sales and the relevant team plus externally to generate interest and demand.

Job Responsibilities 

General

  • Study the product & translate the technical details into product features, benefits and highlight the unique selling points.
  • Develop and manage a comprehensive marketing plan for the product

Content Creation

  • Build and manage a rich content calendar that attracts a qualified audience (including blog posts, whitepapers, case studies, reports, webinars, infographics, videos, demos etc...)
  • Sales enablement through developing the needed marketing materials and sales tools (including datasheets, proposals, price list, presentations, ROI calculators etc … )

Campaigns

  • Design and implement product campaigns that consistently generate new, high quality leads
  • Plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Design and implement internal campaigns that focus on educating and enabling the relevant sales and internal teams on the product.
  • Meet or Exceed expectations in the number of leads generated from the marketing campaigns
  • Plan, manage and attend product events

Job Requirement

  • Excellent organizational skills, with emphasis on priorities and goal setting
  • Superior presentation and communication skills, both written and verbal
  • Technical skills required to understand and propose products or solutions by focusing on client requirements
  • Ability to communicate information, whether technical or non-technical to staff members and customers, in a clear and concise manner
  • Skilled at working effectively with cross functional teams in a matrix organization
  • 0-2 Years of Experience
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